Appointments

Education

Publications

1. Hamby, Anne, Rebecca Krause-Galoni, Adam Duhachek & Derek Rucker (2026). “How storytelling modality affects transportation and storyteller persuasion.” Journal of Consumer Psychology.
2. Usman, Umair, TaeWoo Kim, Aaron Garvey & Adam Duhachek (2026, forthcoming). “The Transition to Generative AI in Consumer Research: Moving Beyond Algorithm Aversion and the Road Ahead.” Advancing Consumer Psychology.
3. Sharifi, Shahin, Riza Casidy, Kiju Jung & Adam Duhachek (2026). “When recovery discounts backfire: The role of political ideology in shaping post-recovery satisfaction.” Journal of Retailing.
4. Kim, Tae Woo, Umair Usman, Aaron Garvey & Adam Duhachek (2026). “From algorithm aversion to AI dependence: Deskilling, upskilling, and emerging addictions in the GenAI age.” Consumer Psychology Review 9(1), 142–164.
5. Lu, Louise, Zakary L. Tormala & Adam Duhachek (2025). “How AI sources can increase openness to opposing views.” Scientific Reports 15(1), 17170.
6. McShane, Blakeley B., David Gal & Adam Duhachek (2025). “Artificial intelligence and dichotomania.” Judgment and Decision Making 20, e23.
7. Viswanathan, Madhu, Saravana Jaikumar, Arun Sreekumar, Shantanu Dutta & Adam Duhachek (2024). “Addressing difficulties with abstract thinking for low-literate, low-income consumers through marketplace literacy.” Journal of Consumer Affairs 58(3), 794–813.
8. Usman, Umair, Tae Woo Kim, Aaron Garvey & Adam Duhachek (2024). “The Persuasive Power of AI Ingratiation: A Persuasion Knowledge Theory Perspective.” Journal of the Association for Consumer Research 9(3), 319–331.
9. Kim, TaeWoo, Umair Usman, Aaron Garvey & Adam Duhachek (2023). “Artificial Intelligence in Marketing and Consumer Behavior Research.” Foundations and Trends in Marketing 18(1), 1–93.
10. Kim, TaeWoo, Hyejin Lee, Michelle Yoosun Kim, SunAh Kim & Adam Duhachek (2023). “AI Increases Unethical Consumer Behavior Due to Reduced Anticipatory Guilt.” Journal of the Academy of Marketing Science 51(4), 785–801.
11. Garvey, Aaron, Tae Woo Kim & Adam Duhachek (2023). “Bad News? Send an AI. Good News? Send a Human.” Journal of Marketing 87(1), 10–25.H. Paul Root Award finalist
12. Kim, Tae Woo, Li Jiang, Adam Duhachek, Hyejin Lee & Aaron Garvey (2022). “Do You Mind If I Ask You a Personal Question? How AI Service Agents Alter Consumer Self-Disclosure.” Journal of Service Research 25(4), 649–666.
13. Kim, Tae Woo & Adam Duhachek (2022). “AI and Consumer Behavior.” Cambridge Handbook of Consumer Psychology.
14. Kim, TaeWoo, Adam Duhachek, Kelly Herd & SunAh Kim (2022). “Toward a Goal-Based Paradigm of Contagion.” European Journal of Marketing 56(8), 2105–2137.
15. Casidy, Riza, Adam Duhachek, Vishal Singh & Ali Tammadoni (2021). “Religious Belief, Religious Priming and Negative Word of Mouth.” Journal of Marketing Research 58(4), 762–781.
16. Kim, Tae Woo, Adam Duhachek, Pablo Briñol & Richard E. Petty (2021). “How Posting Online Reviews Can Influence the Poster’s Evaluations.” Personality and Social Psychology Bulletin 47(9), 1401–1413.
17. Kim, Tae Woo & Adam Duhachek (2020). “Artificial Intelligence and Persuasion: A Construal Level Account.” Psychological Science 31(4), 363–380.
18. Kim, Claire, Dahee Han, Adam Duhachek & Zakary Tormala (2018). “Political Identity, Preference, and Persuasion.” Social Influence 13(4), 177–191.
19. Kelting, Katie, Adam Duhachek & Kimberly Whitler (2017). “Copycat Private Labels Improve the Consumer Shopping Experience: A Fluency Explanation.” Journal of the Academy of Marketing Science 45(4), 569–585.
20. Han, DaHee, Ashok K. Lalwani & Adam Duhachek (2017). “Power Distance Belief, Power and Charitable Giving.” Journal of Consumer Research 44(1), 182–195.
21. Han, DaHee, Adam Duhachek & Nidhi Agrawal (2016). “Coping and Construal Level Matching Drives Health Message Effectiveness via Response Efficacy or Self-Efficacy Enhancement.” Journal of Consumer Research 43, 429–447.
22. Achar, Chethana, Jane So, Nidhi Agrawal & Adam Duhachek (2016). “What We Feel and Why We Buy: The Influence of Emotions on Consumer Decision Making.” Current Opinion in Psychology 10, 166–170.
23. Han, DaHee, Adam Duhachek & Derek D. Rucker (2015). “Distinct Threats, Common Remedies: How Consumers Cope with Psychological Threat.” Journal of Consumer Psychology 25(4), 531–545.Park Young Contributor Award
24. So, Jane, Chethana Achar, DaHee Han, Nidhi Agrawal, Adam Duhachek & Durairaj Maheswaran (2015). “The Psychology of Appraisal: Specific Emotions and Decision-Making.” Journal of Consumer Psychology 25(3), 359–371.
25. Han, DaHee, Adam Duhachek & Nidhi Agrawal (2015). “Coping Research in the Broader Perspective: Emotions, Threats, Mindsets and More.” Cambridge Handbook of Consumer Psychology, 282–308.
26. Han, DaHee, Adam Duhachek & Nidhi Agrawal (2014). “When Emotions Shape Construal: The Case of Guilt and Shame.” Journal of Consumer Research 41(4), 1047–1064.
27. Poor, Morgan, Adam Duhachek & H. Shanker Krishnan (2013). “How Images of Other Consumers Influence Subsequent Taste Perceptions.” Journal of Marketing 77(6), 124–139.
28. Agrawal, Nidhi, DaHee Han & Adam Duhachek (2013). “Emotional Agency Appraisals Influence Responses to Preference Inconsistent Information.” Organizational Behavior and Human Decision Processes 120(1), 87–97.
29. Duhachek, Adam, Nidhi Agrawal & DaHee Han (2012). “Guilt Versus Shame: Coping, Fluency, and Framing in the Effectiveness of Responsible Drinking Messages.” Journal of Marketing Research 49(6), 928–941.
30. Poor, Morgan, Adam Duhachek & H. Shanker Krishnan (2012). “The Moderating Role of Emotional Differentiation on Satiation.” Journal of Consumer Psychology 22(4), 507–519.
31. Agrawal, Nidhi & Adam Duhachek (2010). “Emotional Compatibility and the Effectiveness of Anti-Drinking Messages.” Journal of Marketing Research 47(2), 263–273.
32. Duhachek, Adam & Katie Kelting (2009). “Coping Repertoire: Integrating a New Conceptualization of Coping with Transactional Theory.” Journal of Consumer Psychology 19(3), 473–485.
33. Oakley, James, Adam Duhachek, Bala Balachander & S. Sriram (2008). “Order of Entry and the Moderating Role of Comparison Brands in Brand Extension Evaluation.” Journal of Consumer Research 34(5), 706–712.
34. Duhachek, Adam (2008). “Summing up the State of Coping Research: Prescriptions and Prospects for Consumer Research.” Consumer Behavior Handbook, 1057–1077.
35. Duhachek, Adam, Shuoyang Zhang & H. Shanker Krishnan (2007). “Anticipated Group Interaction: Coping with Valence Asymmetries in Attitude Shift.” Journal of Consumer Research 34(3), 395–405.
36. Duhachek, Adam & James L. Oakley (2007). “Mapping the Hierarchical Structure of Coping: Unifying Empirical and Theoretical Perspectives.” Journal of Consumer Psychology 17(3), 218–233.
37. Oakley, James L., Dawn Iacobucci & Adam Duhachek (2006). “Multi-level Hierarchical Linear Models and Marketing: This is not Your Advisor’s OLS Model.” Review of Marketing Research, Wiley.
38. Duhachek, Adam, Anne T. Coughlan & Dawn Iacobucci (2005). “Results on the Standard Error of the Coefficient Alpha Index of Reliability.” Marketing Science 24(2), 294–301.
39. Duhachek, Adam (2005). “Coping: A Multidimensional, Hierarchical Framework of Responses to Stressful Consumption Episodes.” Journal of Consumer Research 32(1), 41–53.
40. Duhachek, Adam & Dawn Iacobucci (2005). “Consumer Personality and Coping: Testing Rival Theories of Process.” Journal of Consumer Psychology 15(1), 52–63.
41. Duhachek, Adam & Dawn Iacobucci (2004). “Alpha’s Standard Error (ASE): An Accurate and Precise Confidence Interval Estimate.” Journal of Applied Psychology 89(5), 792–808.
42. Kozinets, Robert, John F. Sherry Jr., Diana Storm, Adam Duhachek, Krittinee Nuttavuthisit & Benet DeBerry-Spence (2004). “Ludic Agency and Retail Spectacle.” Journal of Consumer Research 31(3), 658–672.
43. Sherry, John F. Jr., Robert Kozinets, Adam Duhachek, Benet DeBerry-Spence, Krittinee Nuttavuthisit & Diana Storm (2004). “Gendered Behavior in a Male Preserve: Role Playing at ESPN Zone Chicago.” Journal of Consumer Psychology 14(1–2), 151–158.
44. Iacobucci, Dawn, Doug Grisaffe, Adam Duhachek & Alberto Marcati (2003). “FAC-SEM: A Methodology for Modeling Factorial Structural Equations Models.” Journal of Service Research 6(1), 3–23.
45. Iacobucci, Dawn & Adam Duhachek (2003). “Advancing Alpha: Measuring Reliability with Confidence.” Journal of Consumer Psychology 13(4), 478–487.
46. Novak, Tom, Donna Hoffman & Adam Duhachek (2003). “The Influence of Goal-Directed and Experiential Activities on Online Flow Experiences.” Journal of Consumer Psychology 13(1–2), 3–16.
47. Hopkins, Nigel, Adam Duhachek & Dawn Iacobucci (2003). “Decision Guidance Systems.” Kellogg on Interactive Marketing, 208–225.
48. Iacobucci, Dawn, Bobby J. Calder, Edward Malthouse & Adam Duhachek (2003). “Psychological, Marketing, Physical, and Sociological Factors Affecting Attitudes and Behavioral Intentions for Customers Resisting the Purchase of an Embarrassing Product.” Advances in Consumer Research 30, 236–240.
49. Kozinets, Robert, John F. Sherry Jr., Benet DeBerry-Spence, Adam Duhachek, Krittinee Nuttavuthisit & Diana Storm (2002). “Themed Flagship Brand Stores in the New Millennium: Theory, Practice, Prospects.” Journal of Retailing 78(1), 17–29.Davidson Award honorable mention
50. Iacobucci, Dawn, Bobby J. Calder, Edward Malthouse & Adam Duhachek (2002). “Did You Hear? Consumers Tune in to Multimedia Marketing.” Marketing Health Services 22, 16–20.
51. Sherry Jr., John F., Robert Kozinets, Diana Storm, Adam Duhachek, Krittinee Nuttavuthisit & Benet DeBerry-Spence (2001). “Being in the Zone: Staging Retail Theater at ESPN Zone Chicago.” Journal of Contemporary Ethnography 30(4), 465–510.

Honors, Grants & Awards

• Bielinski Family Faculty Scholar, University of Illinois Chicago (2024–present)
• “AI Marketing Persuasion: Insights from Economically Vulnerable Consumers,” Becker Friedman Institute for Economics, $10,000 (2024–2025)
• Gallup World Poll Scholar (2008–present)
• Marketing Science Institute Research Award, “Artificial Intelligence and Persuasion: A Construal-Level Account,” $8,000 (2018)
• Nestlé-Hustad Professorship (2009–2019); Jack R. Wentworth Professorship (2008–)
• AMA Doctoral Consortium Faculty Fellow (2008, 2011, 2013)
• 3M Research Fellowship (2005–2007); Kelley Life Sciences Fellow (2007–2019)
• Outstanding Reviewer Award, Journal of Consumer Research (2015)
• H. Paul Root Award finalist, Journal of Marketing; Davidson Award honorable mention, Journal of Retailing

Editorial & Professional Service

• Editorial Review Board, Journal of Consumer Psychology (2010–present)
• Editorial Review Board, Journal of Consumer Research (2004–2005; 2014–2017); ad hoc Associate Editor, Journal of Consumer Psychology
• Associate Editor, Society for Consumer Psychology 2021 conference; Conference Co-Chair, SCP 2010
• Program committees: Association for Consumer Research (2009, 2022); Society for Consumer Psychology (2009); Marketing Research Track Co-Chair, 2005 AMA Summer Educators’ Conference
• Ad hoc reviewer for the Journal of the Academy of Marketing Science, Marketing Science, Marketing Letters, Psychological Methods, and others

Teaching

Courses, international teaching, and doctoral advising are detailed on the Teaching page.

• Recent courses: Marketing Analytics (M468), Consumer Behavior (M461), and a Consumer Behavior doctoral seminar (M594) at UIC; Consumer Behavior, Advertising Strategy, Marketing Principles, and Research Methods at Indiana University.
• Six doctoral dissertations chaired or co-chaired; numerous committees served.

The complete vita — including 70+ conference presentations and full university service — is in the PDF curriculum vitae.