Teaching

I teach consumer behavior, marketing analytics, and research methods across the undergraduate, MBA, and doctoral levels — at UIC, at Indiana University, and as a visiting and honorary professor in Australia, Brazil, Korea, and Italy.

Courses

• M468Marketing AnalyticsUIC · 2021–2023
• M461Consumer BehaviorUIC · 2020–2024
• M594Consumer Behavior — Doctoral SeminarUIC · 2020, 2022, 2023
• M304Marketing Principles (Honors Core)Indiana · 2013–2018
• M544Advertising StrategyIndiana · 2011, 2012
• M405Consumer BehaviorIndiana · 2008–2012
• M303Marketing Research MethodsIndiana · 2005–2008
• MBAMarketing ResearchKellogg, Northwestern · 2004

International teaching

• MastersAdvertisingUniversity of Sydney · 2013–2019
• MastersBusiness MarketingUniversity of Sydney · 2012
• MastersMarketing StrategyUniversity of Sydney · 2011
• PhDDoctoral SeminarFGV-EBAPE, Rio de Janeiro · 2014
• BAConsumer BehaviorSungkyunkwan University, Seoul · 2009
• MBAMarketing ResearchLuiss Guido Carli University, Rome · 2004

Doctoral advising

Dissertations chaired or co-chaired, with first placement:

In addition, served on numerous doctoral committees in marketing, management, psychology, accounting, and information systems at Indiana University and UIC.